Faith-Based Financial Guidance with Craig Johnston, MBA • Independent • Fee-Only

Most Christians who invest have never asked what their money is actually funding.

That’s not a criticism — it’s a structural problem. Modern investing is designed for convenience, not transparency. You select a fund, contributions flow in automatically, and the underlying holdings stay invisible unless you go looking for them. Most people never do.

But once you understand that a target-date fund or a popular growth ETF might hold meaningful positions in alcohol producers, gambling platforms, or companies that fund abortion services — the question becomes harder to ignore. If your money is a tool for stewarding God’s provision, does it matter where that tool is pointed?

For many Christians, the answer is yes.

“Whatever does not proceed from faith is sin.” — Romans 14:23

That verse is not primarily about investing. But its principle applies: decisions made in conflict with your convictions carry a cost that doesn’t show up on a statement.

What Biblically Responsible Investing Actually Screens

Biblically responsible investing (BRI) is a portfolio strategy that screens holdings against a defined set of values-based criteria. It’s not about guaranteeing perfect companies — every business operates in a fallen world. It’s about avoiding meaningful exposure to industries that directly conflict with clear biblical principles.

Typically screened out:

  • Alcohol — companies deriving significant revenue from production or distribution
  • Tobacco — manufacturers and major distributors
  • Gambling — casino operators, online gambling platforms, lottery businesses
  • Pornography — content producers and primary distribution networks
  • Abortion providers — companies with direct involvement in abortion services or funding

What stays in:

The vast majority of the investable universe. Well-run technology companies, healthcare innovators, consumer goods businesses, financial firms, manufacturers — none of these are excluded simply because they’re secular. BRI isn’t a retreat from the market. It’s a filter applied at the margin to remove companies whose primary business directly violates clear biblical principles.

The Screening Comparison

IndustryTypical Broad Fund ExposureFaith-Aligned Alternative
Alcohol & Tobacco3–5% of holdingsReplaced with healthcare, consumer staples
Gambling1–2% of holdingsReplaced with technology, industrials
PornographyOften indirect, via media conglomeratesScreened at platform/revenue level
Abortion-linkedVaries — often via pharmaceutical holdingsReviewed case-by-case by revenue source

The practical effect: your portfolio looks largely similar to a mainstream diversified portfolio, minus a narrow band of excluded industries. The remaining holdings are reallocated to comparable sectors.

Does Faith-Aligned Investing Cost You Returns?

This is the question most investors ask first, and it deserves a direct answer: the evidence does not support the assumption that BRI funds meaningfully underperform mainstream alternatives over time.

Screened indexes have tracked closely with broad market benchmarks across multiple market cycles. The excluded industries — while sometimes profitable — do not represent a large enough share of total market returns to create a significant drag on a diversified portfolio. What you give up in tobacco exposure, you often recoup in the sectors that replace it.

No investment strategy guarantees performance. But the historical record does not support the idea that investing with your values requires accepting inferior returns. The trade-off most investors fear largely doesn’t materialize.

What Comes Next

If the checkup surfaces holdings you want to address, several paths are available — and the right one depends on your tax situation, account type, and timeline.

Selling appreciated holdings in a taxable account triggers capital gains. A donor-advised fund can be a more efficient exit for misaligned positions with embedded gains. Our Tax Planning service can walk through the implications before any action is taken. And if the bigger question is how your investments connect to your legacy and giving plan, our Estate Planning & Charitable Giving service covers that coordination in full.

→ Start Your Faith-Based Portfolio Checkup

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