Faith-Based Financial Guidance with Craig Johnston, MBA • Independent • Fee-Only

Clear, simple definitions to help you make confident financial decisions.

Financial Glossary

Finance shouldn’t feel complicated. This glossary explains common planning and investment terms in straightforward language so you always understand the concepts involved in your plan, portfolio, and long-term strategy.

Transparency at Every Step

Choosing a financial advisor is an important decision. Our goal is to make the process simple and clear by answering the most common questions we receive about planning, investing, 1031 exchanges, and how we operate as a fiduciary.

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It means we are legally and ethically required to act in your best interest at all times. We do not receive commissions, product incentives, or compensation from any outside providers.

Our recommendations are based solely on what aligns with your goals. We do not sell insurance, annuities, DSTs, or investment products — ensuring our advice remains fully objective.

Individuals, families, retirees, professionals, and real estate investors who value clarity, transparency, and long-term partnership.

It’s a real-time, scenario-based planning experience where we explore different life decisions, timelines, and financial choices together so you can understand how each one affects your future.

Retirement readiness, cash flow, tax strategy, education planning, real estate decisions, property transitions, risk management (without selling products), and legacy planning.

As often as needed. Life changes, and your plan should evolve with it. Most clients review or update their plan annually or when major events occur.

We follow an evidence-based, long-term investment approach grounded in research, discipline, diversification, cost-efficiency, and risk alignment.

No. Market timing increases risk and reduces long-term success. Our approach prioritizes discipline, risk management, and consistency.

Primarily low-cost ETFs, diversified index-based strategies, and tax-efficient investment vehicles aligned with your financial plan.

No. As a fee-only fiduciary, we do not sell DSTs, TICs, or property products — ensuring our guidance is conflict-free.

Yes. We evaluate whether a 1031 supports your long-term financial goals, retirement timeline, cash flow needs, and estate planning priorities.

Absolutely. We review structure, risk, fees, liquidity, tax implications, long-term projections, and suitability — objectively.

Yes. We collaborate with your QI, CPA, or attorney to ensure all parts of your 1031 strategy align with your financial plan.

We are fee-only. We charge an advisory fee and receive no commissions or outside compensation.

No. All fees are transparent. You will always know exactly what you’re paying and why.

Clients typically pay an assets-under-management (AUM) advisory fee, though certain planning services may be offered as fixed-fee projects if needed.

Never. That is what differentiates us from product-selling advisors.

Schedule a conversation. We’ll learn what matters to you, answer your questions, and determine if our approach is the right fit.

It’s a simple, pressure-free conversation focused on your goals, concerns, and priorities. No documents needed and no sales pitches.

After gathering information, most clients receive their plan within a few weeks, depending on complexity.

No problem. You can stay connected through our Insights or newsletter until the timing is right.

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Still Have Questions?

We’re here to provide clarity, answer your concerns, and help you understand your options.