Faith-Based Financial Guidance with Craig Johnston, MBA • Independent • Fee-Only

Independent financial guidance rooted in faith, integrity, and fiduciary duty.

Meet Craig Johnston & Fiduciary Counsel

Founded by Craig Johnston, MBA, Fiduciary Counsel provides transparent, fee-only advisory services to individuals and families who seek wisdom and clarity in their financial journey. We believe financial planning should honor both your practical goals and personal values, always with your best interests at heart.

A Personal Message from Craig

For more than two decades, I've had the privilege of guiding families through their most important financial decisions. My approach combines professional expertise with personal conviction, always keeping your best interests at heart. As both a fiduciary advisor and a person of faith, I believe financial planning should bring clarity and confidence, not confusion or stress.

Whether you're planning for retirement, navigating a 1031 exchange, or seeking wise counsel for your family's future, I'm here to serve as your trusted guide — with no commissions, no product sales, and no hidden agendas.

—  Craig Johnston, MBA Founder & Principal Advisor

Fiduciary Counsel Introduction

Fiduciary Counsel was founded on a simple belief: financial guidance should be independent, transparent, and aligned with your best interest — always. We serve clients who want a clear, structured approach to planning, investing, and major financial decisions without the pressure of product sales or commissions.

Independent, fee-only financial guidance designed to bring clarity, confidence, and long-term alignment to your financial life. We believe financial planning should reflect your values, not product incentives.

Independent & Fee-Only — No commissions, no sales incentives.
Personal + Boutique — Direct access to your advisor, not a rotating team.
Transparent Guidance — Clear explanations and recommendations you can trust.

As a fiduciary firm, we help individuals, families, and real estate investors make thoughtful, long-term decisions through transparent advice, research-driven strategies, and a personalized partnership.

Our Story

Fiduciary Counsel was born from a simple belief: families deserve financial guidance that’s truly independent, genuinely transparent, and faithfully aligned with their best interests.

After years in the financial industry, Craig Johnston founded our firm to offer something different — a place where advice isn’t influenced by commissions, where relationships matter more than transactions, and where financial wisdom meets life wisdom.

Faith-Informed Wisdom

Bringing both professional expertise and principled guidance to every client relationship.

Absolute Independence

No parent company quotas, no proprietary products — just advice in your best interest.

Personal Partnership

You work directly with Craig Johnston, not a call center or rotating team.

Meet Craig Johnston

Professional Credentials:

  • Registered Investment Advisor
  • Wealth Manager
  • Charles Schwab Advisor
  • Dimensional Fund Advisors Certified
  • 1031 Exchange Expert
  • BS, Geneva College
  • MBA, Robert Morris University

Biography:

Craig brings more than two decades of experience helping individuals and families create clarity in their financial lives. His expertise spans investment management, tax-efficient planning, and specialized 1031 exchange guidance.

What sets Craig apart is his commitment to education and transparency. He believes you should understand every recommendation, feel confident in every decision, and never wonder if there’s a hidden agenda. As a fiduciary, his legal and ethical obligation aligns perfectly with his personal conviction: your interests always come first.

Dedicated Service for Thoughtful Families

We work with individuals and families who value integrity, appreciate transparency, and seek a trusted long-term partnership for their financial journey.

Families planning for the future with purpose

Professionals and business owners navigating complexity

Real estate investors considering transitions

Those approaching or enjoying retirement

Anyone seeking values-aligned financial guidance

Families planning for the future with purpose

Families planning for the future with purpose

Professionals and business owners navigating complexity

Professionals and business owners navigating complexity

Real estate investors considering transitions

Real estate investors considering transitions

Those approaching or enjoying retirement

Those approaching or enjoying retirement

Anyone seeking values-aligned financial guidance

Anyone seeking values-aligned financial guidance

The Fiduciary Standard

Your Best Interest at Heart

We're legally and ethically bound to act in your best interest — a commitment that extends beyond obligation to personal conviction.

Direct Access to Your Advisor

When you call, you reach Craig. When you have questions, Craig answers. This is personal service, not corporate efficiency.

Fee-Only Transparency

Our compensation comes only from you, never from product sales or hidden commissions. Complete clarity, always.

01

Initial Conversation

A simple discussion about your goals, needs, and concerns.

02

Discovery & Analysis

We review your financial picture and priorities.

03

Strategy & Recommendations

We present a personalized plan with clear next steps.

04

Ongoing Guidance

We adjust your plan as your life and financial situation evolve.

Meet Vinance: Your Partner in Financial Success

Financial Planning
90%
Investment Management
85%
Retirement Strategies
95%
Trusted 1,000 Client

Why Clients Choose Fiduciary Counsel

A Boutique Experience

Direct access, personal attention, and ongoing support.

Research-Driven Strategies

Evidence-based investing and sophisticated planning tools.

A Trusted Long-Term Partnership

We’re here to help guide lifelong financial decisions, not just transactions.

Get Started Today!

Ready to Experience the Difference?

Begin with a conversation. No pressure, no obligations — just an honest discussion about your financial future.